Right now, technology is greatly evolving.
With the evolution of server machine performance and the dramatic increase in speed and bandwidth of the communication environment represented by 5G, the time has come for all services to move on the cloud.
The entertainment field is no exception, and we are in the midst of a new era.
Media, which had been unidirectional up to now, will be interactive like games, and the future in which they will fuse together is about to arrive.
In the Cloud Entertainment Division, we will create new entertainment that utilizes the latest cloud technology and platform, and in the age where everyone can become a creator, we will create an IP creation company with the power of technology.
Avex has existed to create and cultivate IP as an “”IP creation company”” and to return its value for its success.
This DNA has not changed at all.
However, in the age of Reiwa, the media that deliver IPs created by individuals with greater imagination than ever before has become more diverse and complex, and we must change as well.
On the other hand, blockchain technology is bringing about major changes.
As the Internet was called the Information Revolution, blockchain is referred to as Value Revolution, and it is becoming possible to finely exchange value on the Internet, which was impossible until now.
Based on these two major trends, we will create a framework for copyright management different from before, redefine the rights of creators, create new forms of licenses, and create digital content distribution, and for the “All Humankind as Creators Age”, we will develop a business that will create a new economic zone.